About's, Why's, & Goals for Starting a Blog

How to Start a Blog - The Abouts, Whys, and Goals for Starting Your Blog How to Start a Blog - The Abouts, Whys, and Goals for Starting a Blog by Journal of Online Business>

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Introduction - Why to Start a Blog


It may look easy as you read this blog post, the idea of starting your own blog. 

I am here to encourage you in how to start your blog, and yet I want to give you good and honest knowledge, experience, expertise, and advice so that you may have a smooth beginning to starting your first blog, or your next blog. I will say, even for the beginner that has modest computer and Internet knowledge, it is relatively easy to start your blog. The more challenging things to starting a blog come about after you have a blog and you want to improve the design; increase the number of readers, participants, or community members; and begin to earn money from your work and content you provide to your readers. In this post I want to share with you about Why and how to Start a Blog by talking more in depth on the things to know About Starting a Blog, Why Start a Blog - or What is Your Why in Starting Your Blog, and ideas and form of Goals for Starting a Blog. We will begin with About Starting a Blog.


About Starting a Blog


Starting a blog has various parts, and basically you must first have a place to put your blog. There are free and paid options to place your blog on the Internet. This is called hosting or blog hosting. To have a blog or website on the Internet, you do not have a file on your computer that people access. So, you must create your site on a computer system that is on the Internet network. These are called blog hosts. We include a few hosts on this site such as Bluehost, Dreamhost, and Siteground. These have an easy system to build your blog. There are also services like Squarespace and Wix that may offer blog building. By far the best and most used blog platform is Wordpress. Bluehost is the most used service to do Wordpress hosting. These are paid services, but they are really inexpensive. Blogger by Google and Wordpress do offer free options. If you are an advanced Internet user and experienced Internet developer you may want to use a free service, but these are much less user friendly and require some developer and HTML knowledge to work with. So, the first thing to do is decide on a spot to host your blog, and sign up for service and begin the blog.

The next things you will need to do are get a domain name, setup a Google Gmail account named the same as your blog, do logo graphics, add content posts, and setup a Pinterest account to share information and drive traffic to your site. 

Most of the services or hosts that you will sign up with to host your blog will offer you a free or low cost domain name. This is the .com name like in google.com the 'google.com' is domain name. Today there are a variety of options for domain names for example you can get different endings like .co meaning company, .ws meaning website, .us meaning USA, .net meaning network. If you have a name in mind, but the .com is not available with a different ending. Be sure to check the .com you are looking for and see what that website is so as to make sure it is not something you would not want someone accidentally going to. I recommend finding a .com domain name. If not, I recommend getting a .net, .ws, .co, or .us that do not have an active .com with the same name. 

You will want to also make graphics and logo graphics for your blog logo and to either the same one or a scaled-down version for your Social Media to support your blog. Go to Canva.com and use your Google G-mail email to login. This is a great easy way to design graphics. It offers prebuilt formats for most social media and other things you will need to design, so that you can just pick the type of graphic you want to design and build. It can also allow you to design many predesigned templates and graphics and images to add to your creations.

Next, you will create content for your blog and these are called Posts. There are two things mostly you will be creating as content is Posts and Pages. Posts are essentially what makes a blog a blog instead of a website. Pages are more of what a normal website includes. The reason a blog is a blog is because the content changes or is added to regularly. You add new posts daily, weekly, or monthly. These posts get added, and the previous posts stay on the blog. The content on the blog is based on a niche or topic. For example a blog could be based on cooking or cars. This is probably too broad a topic (niche), so maybe a better topic would be italian cooking or european sports cars - these are better more focused niches or topics. So you will posts (as often as possible) about your detailed niche. You will create Pages which are static (or change very little, as opposed to the dynamic - change regularly - nature of Posts). Static Page examples are things like the About Us page, Policies page(s), etc.

The final beginning step I will cover here is creating a way to attain interest in your blog and get exposure to your blog, so that you will begin to get visitors that read you content. You will eventually be able to make product offers and create other ways to make income from these readers and visitors. 

The best thing to start with to attract visitors and gain interested readers in your blog is to use Pinterest. Pinterest will allow you to post "pins" or small graphics that tell about your content. These graphics can be specifically designed on Canva. You can just choose the Pinterest graphic format and design your own graphic or use a template and customize it with the information about your content. You can go to Pinterest.com and also setup your Pinterest account with your Google Gmail account. Setup your account on Pinterest as a 'Business' account where you will get more functionality. It is important to setup a new Google G-mail/Google account (you get a Google account when you setup a Gmail account). You can setup the Google/Gmail account with the same name as you will use for your domain name (for example: if your domain name is italiancooking.com, you could setup a Google/Gmail account italiancooking@gmail.com. So you will use this Google/Gmail account to setup your Canva and Pinterest account in the beginning. Setup your Pinterest Account, customize the Settings by adding your website/blog domain name address and description, claim your website, and make any other Settings customization you want. Add a Logo graphic that matches your logo graphic that you use on your blog (this can be changed later, so just use the same one for now to creat a same look). Once you have your Pinterest account, begin to add pins for each new Post you add to your site. 

Then you will want to Pin other peoples content in Boards. Pinterest works like a large corkboard system that you may imagine in real life. Just imagine Each Board is like a different cork board. You would have a cork board and a name or label on it, and the Pins are each picture you your tack or push pin onto the cork board. So it is recommended to have at least 10 boards, and post content that matches the name label on each board. So for italian cooking, you may have a pasta board, a bread board, a marinara sauce board, etc. You would then post your Pins and others Pins to those Boards. You may add a description to your Pins and to others Pins you Pin. So, you can include your link to your website, maybe a tag line on each pin. 

Also, you want to follow others that may be your potential target reader. I would suggest searching for other Pin(ners) that have italian cooking focused accounts or boards, and go to there lists of Followers (not Following, necessarily), and Follow those that are Following there italian cooking Boards or account if it is italian cooking focused (because you can Follow only boards, without following the entire account). 

In summary, on Pinterest (you will use this to gain traffic and readers to your blog) you will setup your account with your new Google/Gmail account, Pin your Pins about every new post you make on your blog (for example, the graphic I use at the top of this post -and the way I suggest- will be my Pin graphic I use for the Pin for this Post). This will attract readers or traffic to your blog and content. You will Pin other peoples Pins which may get you some followers, and finally you will Follow others and this will most likely get you Followers. Only follow 20 accounts per hour, and no more or you may get your account closed by Pinterest. Also, there are more advanced techniques that you can learn by taking some courses on getting traffic from Pinterest.


Why Start a Blog


Starting a blog is an easy way in these times to share information with others, earn money, or maybe even quit your job and become an online business person. Some of the reasons people begin a blog are as follows: teach, instruct, share knowledge, build community, gain followers, learn about a subject, earn money, practice your Internet skills, quit your job and become an online business person, etc. 

I would recommend that you get and read the book The Millionaire Messenger by Brendon Burchard to learn if you have something you want to share, and learn what and why you want to have a blog to share your knowledge and information. This book tells about how to become seen as an expert and explore your motivations about becoming an expert in your topic or niche. 

It is important to self-analyze and find out your Why of starting a blog. Why are you wanting to start a blog. So many will say I want to earn extra money. Some will want to become an expert in a topic, and others will want to start an online business. It is very different to earn some extra money to fully running an online business. So I think it is important for you to discover your Why, and be specific as possible. This is not your Goals, but it can be closely related. We will cover Goals later on in this post about starting a blog.


Goals for Starting a Blog


Next, once you have your Why, you have started your blog and social media to attract readers, you want to have Goals. Goals are the very best way to insure you succeed. You may have heard the studies that have been done on goals, but one study that I will as close as possible cite here, is where that a group of college graduates were studied. About 10% of the graduates wrote down goals they have for the next 10 years, while the other 90% of the class did not do this exercise. The group studying this at the University that the students were graduating from, contacted that 10% that had written down their goals. They surveyed them to find their accomplished and earnings. Then, they surveyed the other 90% of that same graduating class, and the the 10% of the class that had written goals had accomplished much, much more than the entire rest of the 90% of the graduating class. 

So, goals are very important. If you have no goals, you are basically going on vacation without a map. You have no plan on how to get where you are going, and in fact no plan for where you are going. 

I would suggest having no more than 5 goals. I recommend the less the better. I see it like this, having 1 goal is like having a very focused laser that can cut diamonds, and having 20 goals is like throwing a hand full of rice at a diamond; which does nothing but bounce off to the ground. The best number for goals may be 1 to 3 and no more than 5. 

These goals of course need to follow the SMART format meaning S=Specific, M=Measurable, A=Attainable, R=Relevant, and T=Time Bound. This means your Goal needs to have be Specific, Measurable (not vague), Attainable, Relevant (to what your are doing - e.g. you would not want a goal to run a marathon related to blogging as it is not relevant - a relevant goal to blogging may be to get 100 new readers that follow your blog and subscribe to your email list),  and finally Time Bound meaning that you have a specific date and/or day that you plan to have achieved the goal. So, here is a good example of a blogger's goal: I will have 1000 email subscribers on December 1. This meats all the criteria for SMART goals. It is specific in what we need to do - get 1000 email subscribers, we can measure it by checking our subscriber numbers regularly, it is attainable rather than having a goal of a million subscribers, it is a relevant goal, because as you learn more about email list you will learn this a great way to stay in touch with your reader community - and is very relevant to know your blog success with readers, because if they join your email list they are giving you something of theirs, and trust you, finally it is time bound and we know exactly the day and date we will expect to achieve this. A badly formatted goal along the same line would be, I will get more subscribers to my email list. 

It is very important to have strong SMART goals that push you toward achieving success you want to achieve with your blog. Your main goal at the beginning may be just getting readers, visitors, or traffic. Next you will want to gain the trust of your readers by getting them to share their email with you, and then you will proceed to earn money, or monetize your blog. So take out a piece of paper and jot down 1 to 5 goals and then apply the SMART formula to these goals to get them focused and actionable.


Conclusion and Action Item(s)


We have covered About Starting a Blog in which we covered many of the things you need know about starting a blog like setting up your blog hosting and where to set it up, setting up a Google account, how to do graphics, creating content in Posts and Pages, understanding your focus as a topic or niche, and using Pinterest as a promotion tool and traffic and reader generation method. 

Next we covered how to develop your Why. Understanding and focusing your Why so that you know Why your are starting a blog. Also, this will keep your Post and other writing focused in a direction of success for your blog. So to have a good Why like, My Why is I am starting my blog to share my knowledge on italian cooking to earn extra income in my spare time as a hobby and help others to enjoy Italian cooking. This why will guide or inspire you as you write content and Posts by putting a framework around Why your are doing what your doing. In this case. when your are bogged down writing a Post, you look at your Why and you see you are doing this help others enjoy Italian cooking and earn extra income.

Finally, we learned about Goals. We learned that Goals differ from the why, we learned why to have goals, and how those goals should be format to allow you to not only achieve the goals, but drive you to succeed at the things you want to achieve. Also you should have your Goals focus on your overall Goal. Let's say your goal is to achieve $2000 per month of extra income, so your other 2 to 4 goals should be steps to achieve this overall or umbrella goal. This goal is the main thing you want to achieve, and the other goals are sub-goals to that same end to achieve the $2000 monthly income.

Congratulations! You have achieved a great amount by finishing this article. Please review more of our site/blog to get more information on setting up your blog. Although you could probably get a good start to your blog by just what you learned in this article. I have listed below 3 Action Items for you to do now and in the next few days to get you going directly to your goal of getting your blog started. Thank you for reading and I will see you soon with more excellent blogging content.


About's, Why's, & Goals - Blog -Action Item(s): 

 + Create your Why
+ Build your Blog
+ Create 1 to 5 SMART Goals - Have a overall goal with sub-goals


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